TV shows and movies can be major assets when it comes to boosting tourism in a given city or country. Think "Emily in Paris" or "Game of Thrones," for example.
This form of soft power has been well understood in Singapore, which is now offering financial support to studios that can help make the country a must-see destination.
Already a subscriber? Log in
The Star 6.6 DEAL: 35% OFF Digital Access
Cancel anytime. Ad-free. Unlimited access with perks.
