Pet industry sitting on a gold mine as nearly 50% of Thais don’t want children: survey

pets

BANGKOK (The Nation/Asia News Network): Thailand's pet industry outlook has strong potential to expand exponentially among “petsumers”, as more than 49% of Thais currently prefer to adopt pets over having children, a recent survey by the College of Management Mahidol University (CMMU) revealed.

The report defines "petsumers" as a new type of customers who are willing to pay as long as it can pamper their pets. The term has been introduced to assist marketers in pleasing high-spending pet lovers.