Thailand targets ‘revenge spenders’ to fire up its tourism revival

The South-East Asian nation expects a 30% increase in average spending per trip next year, according to Yuthasak Supasorn, governor of the Tourism Authority of Thailand. - Bloomberg

BANGKOK, Oct 12 (Bloomberg): Thailand is betting on "revenge spending” by tourists and a rush of travelers from Europe and the US looking to trade harsh winter at home for tropical weather to accelerate a recovery in its tourism industry.

The South-East Asian nation expects a 30% increase in average spending per trip next year, according to Yuthasak Supasorn, governor of the Tourism Authority of Thailand. Tourists spent an average 55,000 baht ($1,443) per trip in the second quarter of this year, up 17% from 47,000 baht seen before the pandemic.