Vietnamese rice must increase brand recognition in Asean

Rice loaded for export. The focus should be placed on building brands for Vietnamese rice and increasing brand recognition to expand export to Asean markets. — VNA/VNS

HANOI (Vietnam News/Asia News Network): Asean has been a huge potential market for Vietnamese rice, and export firms should have a strategy to expand in the market of nearly 700 million people with similarities in culture and lifestyles, Nguyễn Thị Thu Thủy, deputy director of Export Support Centre under the Vietnam Trade Promotion Agency has said.

Among Asean countries, the Philippines is the largest export market for Vietnamese rice, with a volume of 2.45 million tonnes worth US$1.25 billion and an average price of $509.7 per tonne in 2021, a rise of 10.7 per cent, 18.5 per cent and 7.1 per cent against 2020, respectively.