Thailand cashes in on soft power, but still lags in world rankings


BANGKOK (The Nation/Asia News Network): Thailand’s ubiquitous mango and sticky rice shot to global fame when rapper Danupha 'Milli' Khanatheerakul ended her set at the Coachella Valley Music and Arts Festival in California on Sunday (April 17) by feasting on the traditional dessert.

This move spurred more interest in developing 'soft power' to spread Thailand’s unique culture worldwide. The country ranks 35 in the 2022 Global Soft Power Index.

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Thailand , soft , power , rankings , world

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