Instagram remains Brunei’s most popular social media platform

Image from Borneo Bulletin/ANN

BANDAR SERI BEGAWAN, Feb 14 (Borneo Bulletin/ANN): Instagram users in the Sultanate stand at 250,000 or 70.5 per cent of the country’s population. Most of the users are females at 53.8 per cent and 46.2 per cent are male, according to Hootsuite and We Are Social annual Digital 2022 report published recently.

Brunei’s Instagram users are the highest globally in terms of population ratio reaching audiences of 89 per cent or 319,900 users (by eligible audiences above 13 years) while for Facebook, the Sultanate stands at 17th place globally with 83 per cent (298, 600 users).