Delivery race among Indian grocery startups brings road safety risks

A bird flies over a hoarding featuring an advertisement of the SoftBank-funded Blinkit, an Indian company which is offering 10 minute deliveries for groceries, in New Delhi, India. - Reuters

NEW DELHI, Jan 23 (Reuters): Indian grocery startups are luring tech-savvy customers with the promise of deliveries within 10 minutes, sparking a boom in "quick commerce", but heating up concerns about road safety as bike riders scramble to meet tight deadlines.

Competition is already intense in India's US$600-billion grocery retailing industry, populated by the likes of Amazon, Walmart's Flipkart and Indian billionaire Mukesh Ambani's Reliance.