Indonesian men celebrate skincare

Men’s beauty matters: Once considered the domain of women, skin health awareness has changed the course of men’s skincare. — The Jakarta Post/ANN

Hallyu, also known as the Korean Wave, played a big part in changing the overall landscape of the dermatology industry. As more brands introduce and push more products, over the counter and prescription alike, more men are being exposed to them. However, some might need that extra push, and this is where influencers shine.

Take Arif Mulianto, a 29-year-old civil servant who currently resides in Gianyar, Bali, for instance. He was never the type to use skincare products until he stumbled upon a beauty influencer.