Vietnam leads the way after Lego confirms building new brick factory as Asian market clicks

COPENHAGEN, Dec 10 (Reuters): Toymaker Lego had said on Wednesday (Dec 8) it plans to build a new factory in Vietnam to keep up with rapidly growing demand for its coloured plastic bricks among children across Asia.

The privately-owned Danish firm said it will invest more than US$1 billion in the project, which will be its second Asian factory after it opened one in China in 2016. Lego has achieved double-digit growth in the region since 2019.