Daily slams medical beauty ads giving false hopes

Nip and tuck: A patient waiting to go under the knife to enhance her looks at a plastic surgery clinic in Shanghai in this file photo. — Reuters

BEIJING: The People’s Daily said it was “imperative and urgent” to regulate advertisements bombarding people with recommendations for cosmetic surgery, procedures and treatments, as they had become excessive, and some made false claims.

“From posters at bus stops and in subway, to introductions on social websites and content platforms, from advertisements planted in films and television variety shows, to promotions by live-streamers, medical beauty advertisements are overwhelmingly pervasive,” the ruling Communist Party’s official newspaper said in a commentary published on its website.