Indonesian home-based businesses boost sales amid pandemic

Cold-pressed juices, gift boxes and pastries are among the more popular home-based businesses in Tangerang. - AFP file photo

JAKARTA (Xinhua): The ongoing public activity restrictions in Indonesia due to the Covid-19 pandemic have forced many businesses to close down. However, the public's limited mobility has also inspired many young people to start their own business at home.

Nathania Suryana, owner of a cold-pressed celery juice brand based in Tangerang city in Banten province, launched her enterprise two years ago.

She was an avid consumer of celery juice before, and saw a growing demand for healthy drinks in Indonesia.

"Especially since the pandemic started, our income has steadily grown by two to three times compared to pre-pandemic levels," Suryana told Xinhua recently.

To further boost her sales, Suryana has sent giveaways to her followers on social media, released bundle packages with special prices, as well as handed out free delivery promos.

Anthony Stryfe, owner of a cafe in the Gading Serpong area in Tangerang, began selling themed gift boxes online during Christmas last year, and has continued the business by creating the Eid al-Fitr and Quarantine packages since then.

The gift boxes contain coffee and tea beverages, cookies, and other pastries made by Stryfe's cafe.

"This year, our online sales have grown quickly. As of now, sales from the boxes contribute to half of my cafe's total income," said Stryfe.

Vina Permatasari, producer of the artisan garlic butter based in South Tangerang city in Banten province, started her business in May last year, just two months after the first Covid-19 pandemic case was found in the country.

"When I first introduced my garlic butter brand, I didn't have any competitors selling the same thing. The product is unique in Indonesia, perfect for home cooking, and goes well with many dishes," she said.

According to Permatasari, there was a noticeable 20 per cent year-on-year increase in her sales during this year's June to July period compared to the same period last year.

She attributed the revenue increase to the public activity restrictions that have been in place since early July, making people stay at home more and shop online.

"So far, the pandemic has in a way benefited my business. My product is targeting people who cook at home either as a hobby or a way to cut spending, both of which have been growing in this pandemic," added Permatasari.

On Monday, the Indonesian government extended its public activity restrictions, locally known as PPKM on the country's most populated island of Java and the resort island of Bali, as well as a number of provinces outside the two islands for another week, until Aug 30.

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Indonesia , home-based , business , pandemic


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