Drivers in Gojek-branded gear wait for delivery orders at a distribution center in Surabaya, East Java, on May 17, 2021, when Gojek and Tokopedia unveiled their merger to form GoTo Group, the largest Indonesian tech start-up to date. -AFP
JAKARTA (The Jakarta Post/ANN): During a media event on Tuesday (May 18), top executives from the newly minted tech giant GoTo, a merger of homegrown decacorn Gojek and e-commerce platform Tokopedia, joked about their companies’ taglines.
Tokopedia uses “Mulai Aja Dulu” (start first) while Gojek, which started out as a call centre for ojek (motorcycle taxi) ride-hailing and delivery services in congestion-choked Jakarta, has adopted the slogan “Pasti Ada Jalan” (there must be a way) in recent years.
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