Outdoor mobile gaming ads abound in Singapore as market booms

The latest notable campaign was for the popular mobile game Genshin Impact launched in September. - BERITA HARIAN

SINGAPORE (The Straits Times/ANN): The mobile gaming market in Singapore is now so lucrative that companies appear to be buying more public outdoor advertisements for them. Such ads were uncommon a decade ago.

This comes even as concerns rise over gambling-like elements called loot boxes commonly found in these advertised games.