VALIRAM Group celebrated the 1st anniversary of its 12 stores in Gurney Paragon Mall, Penang, with an exclusive soiree themed ‘A Night of Style and Luxury’.
Guests, numbering several hundred, were treated to a glamourous fashion show featuring the Fall/Winter 2014 collections of Canali, Tumi, Pedro, La Martina, and Charles and Keith.
Besides luxurious men and women apparels, models also paraded bags, footwear, travel gear and other accessories as they sashayed along a staggered platform runway at the mall’s first floor Galleria.
In addition to the five featured labels, Valiram also manages international names like Godiva, Kate Spade New York, Michael Kors, TWG Tea, as well as Victoria’s Secret Beauty and Accessories, in Malaysia.
The Rolex Boutique, along with the multi-brand Swiss Watch Gallery, complete the lineup of brands under their stable, currently offered at Gurney Paragon.
The 12 outlets, totalling some 19,031sq ft of retail space, make the group the largest tenant at the mall located between Gurney Drive and Kelawei Road.
In his speech, executive director Sharan Valiram said Penang held a very special place in their hearts, with links dating back to 2001 and the opening of Swiss Watch Gallery at the Penang International Airport.
“We are excited to have brought in, first-to-market international brands here, which have seen a positive response from Penangites.
“Together with the mall, we hope to debut more brands and continue to create a buzz in the local shopping landscape.
“From individuals seeking the latest fashion, timepieces and accessories, to satisfying refined palates, we have the brands to complement your lifestyles,” he added.
Guests at the event were also feted to a sumptuous buffet, with musical accompaniment provided by Kuala Lumpur-based band Douche Manouche.
The crowd later adjourned to participating stores, where various exciting offers, activities and shopping privileges awaited.
Established in Kuala Lumpur in 1935, the Valiram Group originally specialised in textiles, but has since grown into Southeast Asia’s leading luxury goods and specialist retailer.
Today, it operates over 250 stores representing some 150 brands, in Malaysia, Singapore, Indonesia, Australia, the Philippines, Thailand, Macau, Hong Kong and China.
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