POST-IT notes are often used for scribbling reminders and messages, but a recent campaign saw these colourful pieces of paper put to a different use.
IACT College students made “murals” out of these sticky pieces of paper on the walls of The School in Jaya One, as part of the 3M Post Something Nice Campaign.
The campaign is aimed at encouraging participating students to spread positive messages through a competition to design murals using Super Sticky Post-it Notes.
Participants were given four hours to create their masterpieces measuring up to 1.8m x 2.4m.
Judges for the competition included IACT College chief executive officer Jason Chin, 3M Malaysia Sdn Bhd stationery and office supplies division manager Wendy Lai Chai Gim and Jaya One’s developer, Tetap Tiara Sdn Bhd executive director Charles Wong.
Also present at the event were 3M Malaysia Sdn Bhd consumer business group general manager Kek Lay Hua and 3M head of corporate marketing and public affairs Michelle Ng.
The four-member team of Anthony Lee, 20, Meghna Marilyn Patel, 18, Chong Kern Wei, 18, and Chang Ling Jien, 18, impressed the judges and emerged champions, beating 20 other teams with their artwork “Shower Love Over Earth”.
Their mural depicted a simple visual image of delivering a love letter to Mother Earth.
Chang hoped the team’s artwork would encourage Malaysians to start thinking about ways to be more environmentally-friendly by changing the things that people do in their daily lives.
They received RM1,500 cash and RM500 worth of 3M products.
3M Malaysia marketing excellence manager Chris Loo said the murals, to be on display for a month, would be recycled by students and 3M staff, who can use the sticky notes again.