Male make-up market

As the brand evolved and to address consumer needs, they recently introduced a new navigation system where products are categorised according to skincare concerns. A customer can spend anything between RM200 and RM300 to get started on his own makeup set from M.A.C Cosmetics. Men are more knowledgeable and more aware of what they want out of their skincare.

Ladies, do not be surprised if the next time you go shopping with your boyfriends or husbands they end up spending more on make-up than you.

A recent study by research firm Mintel says the men’s make-up industry will be worth US$3.2 bil (RM10.3 bil) by 2016. In 1997, the figure US$2.4bil.