KUALA LUMPUR: Honda Malaysia aims to increase its market share to 12.2% this year with a sales target of 85,000 units.Its President and Chief Operating Officer, Roslan Abdullah, said the target could be achieved with the introduction of new models and from the current line-up.
"Last year, we sold 77,485 units, making it the leading brand in the non-national passenger car segment with a 11.9% market share.
"We have the capacity to produce 100,000 vehicles yearly and we are looking at selling 85,000 units this year.
"We are targeting 70% of total sales in 2015 from the City and Jazz models, 10% from the recently-launched CR-V, another 10% from HR-V and from other models to make up the total sales percentage," Roslan told reporters at the launch of HR-V model, a new-generation compact sport utility vehicle (SUV).
The HR-V, with a starting price of RM99,800 per unit, would bridge the gap between upper SUVs and entry-level sedans, he said.
"We are targeting sales of 700 HR-V units per month and we have already received 1,500 pre-orders. We would be able to complete delivery for all the bookings within two to three months," Roslan said, adding the model was the best-selling compact SUV in Japan.
He said the new HR-V was completely-knocked down model assembled at its Pegoh plant in Alor Gajah, Melaka.
"It has a five-year warranty with unlimited mileage and a service interval of 10,000 kilometres at all 78 Honda dealerships nationwide," he said. - Bernama