Agency will tap further into regional sports and entertainment, mobile marketing segments

M & C Saatchi Asia chief executive officer Chris Jaques and M & C Saatchi (M) Sdn Bhd managing director Datin Sharifah Menjelara Syed Hussein (Lara Hussein for short).

M&C Saatchi Asia is embarking on an aggressive expansion in the Asia-Pacific this year, tapping on the potential of major sporting events like the World Cup.

Chief executive officer Chris Jaques tells StarBizWeek that the group plans to launch M&C Saatchi sports and entertainment across the region this year as more opportunities arise in the sports and entertaiment segment.