Sun Life Assurance aims to boost market position

From left Kevin Strain shaking hand with Farouk Mohammed at new joint venture between Sun Life Financial (Sun Life ) & Khazanah Nasional Bhd (Khazanah)

KUALA LUMPUR: Sun Life Malaysia Assurance Bhd and Sun Life Malaysia Takaful Bhd, a new joint venture between Sun Life Financial Inc, Khazanah Nasional Bhd and CIMB Group Holdings Bhd, is targeting to increase its market share, in terms of life insurance sales revenue, from 1.9% to 2.7% by 2015.

“Our current ranking (in terms of market share based on sales revenue) is 12th, and we are eyeing for eighth by 2015,” chief executive officer Ooi Say Teng said after the formal launch of Sun Life Malaysia yesterday.