Govt agency creates platforms for creative ideas

PETALING JAYA: In the race to become developed, the economy has to be moved up the value chain. Inherent to this is the need to develop more innovation-driven enterprises.

And for innovation to occur, something more than the generation of a creative idea or insight is required. The insight must be put into action to make a genuine difference. Towards this end, investors and innovators now have set a match-making platform to commercialise new innovative products potentially worth billions via the initiatives of Agensi Inovasi Malaysia (AIM).