His cup runneth over


Gavin (left) joined his brother Chong in 2011 to help grow the business. — LIM WING HOOI/ TheStar

Corn-in-a-cup was what he started out selling as an enterprising 18-year-old. Two decades on, and Chong Chee Hing has parlayed that little venture into a wholesale business that includes farming, processing and distributing corn. LIM WING HOOI has the story.

ENTREPRENEURSHIP is a lot about persistence and continuing to work on getting the right business model.

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