Meta to start labelling AI-generated content in May

In an attempt to reassure users and governments over the risks of deepfakes, Facebook and Instagram giant Meta announced that it will start labelling AI-generated video in May. — Reuters

WASHINGTON: Facebook and Instagram giant Meta on Friday said it will begin labelling AI-generated media beginning in May, as it tries to reassure users and governments over the risks of deepfakes.

The social media juggernaut added that it will no longer remove manipulated images and audio that don’t otherwise break its rules, relying instead on labelling and contextualisation, so as to not infringe on freedom of speech.