OpenAI, Meta and other tech giants sign effort to fight AI election interference

FILE PHOTO: Volunteers watch for voters to arrive shortly after the polls open as Democrats and Republicans hold their presidential primary election in Las Vegas, Nevada, U.S., February 6, 2024. REUTERS/Ronda Churchill/File Photo

(Reuters) - A group of 20 tech companies announced on Friday they have agreed to work together to prevent deceptive artificial-intelligence content from interfering with elections across the globe this year.

The rapid growth of generative artificial intelligence (AI), which can create text, images and video in seconds in response to prompts, has heightened fears that the new technology could be used to sway major elections this year, as more than half of the world's population is set to head to the polls.

Signatories of the tech accord, which was announced at the Munich Security Conference, include companies that are building generative AI models used to create content, including OpenAI, Microsoft and Adobe. Other signatories include social media platforms that will face the challenge of keeping harmful content off their sites, such as Meta Platforms, TikTok and X, formerly known as Twitter.

The agreement includes commitments to collaborate on developing tools for detecting misleading AI-generated images, video and audio, creating public awareness campaigns to educate voters on deceptive content and taking action on such content on their services.

Technology to identify AI-generated content or certify its origin could include watermarking or embedding metadata, the companies said.

The accord did not specify a timeline for meeting the commitments or how each company would implement them.

“I think the utility of this (accord) is the breadth of the companies signing up to it,” said Nick Clegg, president of global affairs at Meta Platforms.

“It’s all good and well if individual platforms develop new policies of detection, provenance, labeling, watermarking and so on, but unless there is a wider commitment to do so in a shared interoperable way, we’re going to be stuck with a hodgepodge of different commitments,” Clegg said.

Generative AI is already being used to influence politics and even convince people not to vote.

In January, a robocall using fake audio of U.S. President Joe Biden circulated to New Hampshire voters, urging them to stay home during the state's presidential primary election.

Despite the popularity of text-generation tools like OpenAI's ChatGPT, the tech companies will focus on preventing harmful effects of AI photos, videos and audio, partly because people tend to have more skepticism with text, said Dana Rao, Adobe's chief trust officer, in an interview.

"There's an emotional connection to audio, video and images," he said. "Your brain is wired to believe that kind of media."

(Reporting by Sheila Dang in Dallas and Katie Paul in New York; Editing by Matthew Lewis)

Follow us on our official WhatsApp channel for breaking news alerts and key updates!


Next In Tech News

K-pop agency HYBE asks US court to help unmask X account in defamation case
EU watchdog says banks must take full responsibility when using AI
Apple wins legal battle in China over app store fees
Baffled judge jails US man driving during Zoom hearing about suspended license, video shows
Amazon adds Grubhub food delivery to its website, app in the US
How AI made Mark Zuckerberg popular again in Silicon Valley
Google, Amazon win EU court backing in Italian rule dispute
Tech war: Huawei races to fill void left by Nvidia in China, with home-grown chips becoming popular components in ‘AI boxes’
China plans leading role in global AI race on standards and computing power push
One dead after falling into jet engine at Schiphol

Others Also Read