Opinion: Elon Musk’s Twitter antics keep some advertisers away, curbing sales

Musk in happier times, on Oct 26, 2022, carrying a sink as he enters the Twitter headquarters in San Francisco. — AFP/Getty Images/TNS

In the weeks after Elon Musk acquired Twitter Inc, hundreds of advertisers paused spending on the platform, wary of the changes the mercurial billionaire might bring to the social media platform.

Months later, many still haven’t returned, despite efforts by Twitter’s sales team to woo them back with steep discounts and new safety tools.