Netflix joins virtual YouTuber boom


FILE PHOTO: The Netflix logo is pictured on a television remote in this illustration photograph taken in Encinitas, California, U.S., January 18, 2017. REUTERS/Mike Blake

TOKYO (Reuters) - Netflix has joined Japan's booming virtual Youtuber - or VTuber - scene with the launch of an animated character to promote its growing anime streaming offering.

N-ko, a "sheep-human lifeform", is Netflix's attempt to tap into the appeal of VTubers - characters animated by motion capture that have built a loyal audience on YouTube in Japan by singing, dancing and interacting with fans.

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