Netflix joins virtual YouTuber boom


FILE PHOTO: The Netflix logo is pictured on a television remote in this illustration photograph taken in Encinitas, California, U.S., January 18, 2017. REUTERS/Mike Blake

TOKYO (Reuters) - Netflix has joined Japan's booming virtual Youtuber - or VTuber - scene with the launch of an animated character to promote its growing anime streaming offering.

N-ko, a "sheep-human lifeform", is Netflix's attempt to tap into the appeal of VTubers - characters animated by motion capture that have built a loyal audience on YouTube in Japan by singing, dancing and interacting with fans.

The Star Festive Promo: Get 35% OFF Digital Access

Monthly Plan

RM 13.90/month

Best Value

Annual Plan

RM 12.33/month

RM 8.02/month

Billed as RM 96.20 for the 1st year, RM 148 thereafter.

Follow us on our official WhatsApp channel for breaking news alerts and key updates!

Next In Tech News

Anthropic mocks ChatGPT ads in Super Bowl spot, vows Claude will stay ad-free
Tesla 2.0: What customers think of Model S demise, Optimus robot rise
Vista Equity Partners and Intel to lead investment in AI chip startup SambaNova, sources say
Apple plans to allow external voice-controlled AI chatbots in CarPlay, Bloomberg News reports
Goldman Sachs teams up with Anthropic to automate banking tasks with AI agents, CNBC reports
US Justice Department casts wide net on Netflix's business practices in merger probe, WSJ reports
Big Tech's quarter in four charts: AI splurge and cloud growth
Nacsa investigating alleged cyber-espionage targeting multiple government bodies
AI trade splinters as investors get more selective
Global chip sales expected to hit $1 trillion this year, industry group says

Others Also Read