U.S., European consumers warm up to electric vehicles, but remain wary of price: survey

FILE PHOTO: Volkswagen's new electric car ID.4 SUV is pictured during its handover by the German automaker to first customers Jaqueline Heyer-Mertens and her husband Mario Heyer at the Glaeserne Manufaktur in Dresden, Germany, March 26, 2021. REUTERS/Matthias Rietschel/File Photo/File Photo/File Photo

(Reuters) - European and U.S. buyers are warming up to the idea of purchasing a battery-powered vehicle, but continue to have concerns over the price of the technology, a survey showed, underscoring the need for government subsidies to reach EV sales and environmental goals.

The share of consumers eyeing the purchase of a fully electric vehicle has grown significantly, according to an annual survey by OC&C Strategy Consultants, released on Monday exclusively to Reuters. http://bit.ly/BatteryLateThanNever