Commuters drive along a road past a billboard in Mumbai advertising the Amazon Prime Video online series 'The Forgotten Army'. As more Indians shift to viewing movies and shows online, industry revenues from streaming in the country are set to jump from US$500mil (RM2.09bil) in 2018 to as much as US$5bil (RM20.91bil) in 2023, according to Boston Consulting Group. — AFP
SINGAPORE: Netflix and Amazon are battling a dizzying array of homegrown outfits, from Bollywood producers to broadcasters, for dominance of India's streaming market, a key target as growth in Western countries slows.
As more Indians shift to viewing movies and shows online, industry revenues from streaming in the country are set to jump from US$500mil (RM2.09bil) in 2018 to as much as US$5bil (RM20.91bil) in 2023, according to Boston Consulting Group.
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