The tactic of paying micro-influencers – people with a few thousand engaged social media followers – to spread political messages or make content is gathering momentum ahead of the 2020 race, though some industry players remain wary. — Reuters
SAN FRANCISCO: Last week, food and travel blogger Alycia Chrosniak got an unusual alert on her phone: Michael Bloomberg's presidential campaign was inviting her to earn US$150 (RM621) by making content about why she supported the billionaire Democratic candidate in the US election.
"It feels weird to put out an ad supporting a person versus a product," said Chrosniak, who is based in Connecticut and usually creates sponsored content for restaurants or hotel brands. She said Bloomberg was not her "top choice" candidate and said she did not take up the offer.
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