A shopper browses products inside a Vkusvill supermarket, where customers pay using a credit-card machine after selecting snacks, ready-to-eat meals, and from fridges and shelves on the office floor. — Bloomberg
In the race to make shopping as easy as possible, a growing group of companies has turned to a strategy that seems impossible in our security-saturated world: the honour system.
From Russia to Japan to the US, retailers are betting on the good side of human nature. In exchange for being able to grab an item and walk out, shoppers are relied on to be honest and pay-much like an unmanned roadside produce stand. So far, theft rates are low, which means these companies have hit on a way to offer a cashier-less experience similar to Amazon.com Inc’s Go technology, but without the big expense of cameras, sensors and software.
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