Netflix denies tailoring its movie promotions based on race


A selection of Netflix Inc. original content sits displayed in the Netflix app on an Apple Inc. iPad tablet device in this arranged photograph in London, U.K., on Monday, Aug. 20, 2018. The NYSE FANG+ Index is an equal-dollar weighted index designed to represent a segment of the technology and consumer discretionary sectors consisting of highly-traded growth stocks of technology and tech-enabled companies. Photographer: Jason Alden/Bloomberg

Netflix Inc, criticised for its marketing practices, denied that it tailors the promotions of movies and TV shows based on the race of viewers. 

Netflix users have complained that the service is trying to manipulate them into watching certain programmes by touting secondary characters that are the same race as the viewer. Several black subscribers cited a thumbnail image for the movie Like Father that featured African-American performers Leonard Ouzts and Blaire Brooks – even though the movie stars two white actors (Kelsey Grammer and Kristen Bell). 

Limited time offer:
Just RM5 per month.

Monthly Plan

RM13.90/month
RM5/month

Billed as RM5/month for the 1st 6 months then RM13.90 thereafters.

Annual Plan

RM12.33/month

Billed as RM148.00/year

1 month

Free Trial

For new subscribers only


Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!

Netflix

   

Next In Tech News

Facebook scams demand stricter online rules, Japan lawmaker says
A Chinese firm is America’s favourite drone maker – except in Washington
Alphabet, Microsoft shares jump as investors cheer AI investment
Snap shares jump nearly 30% after Q1 beat
Rescue pup to meme star: The real-life ‘Dogecoin’ dog
Elon Musk is once again richer than Mark Zuckerberg as fortunes reverse
GPS bracelet places 18-year-old at the scene of 11 different break-ins, US cops say
Cat hides in Amazon return package – then ends up in California 700 miles from home
Shopee: Be wary of SMS scams asking for your personal info
Analysis-Tesla's plan for affordable cars takes page from Detroit rivals

Others Also Read