Apple Pay fails to unify fragmented market


DEEPER DIVISIONS: Apple Pay was meant to propel the emerging mobile payments sector to newer heights but has instead inadvertently spotlighted the entrenched differences of opinion between retailers and the banking and payments industry.

WASHINGTON: Apple Pay, meant to inject momentum into a fragmented market for the emerging mobile payments sector, has instead highlighted the squabbles between retailers and the banking and payments industry. 

Since Apple Pay made its debut Oct 20 for US customers with the iPhone 6, several major retailers have said they would not use it. 

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Apple Pay , mobile payments

   

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