Tech it further: Getting ahead in travel biz

Consumers scouring the Internet for the best travel deals is really nothing new, yet local industry players may still have some way to go in terms of keeping up with the demands of travellers in cyberspace.

“Consumers are very tech savvy, but the industry is not fully technology driven yet. It needs to embrace technology more,” says Rohizam Md Yusoff, chief executive officer of Creative Advances Technology Sdn Bhd. “An online presence is required to give greater confidence to consumers.”