TORONTO: Research In Motion Ltd (RIM) named a pair of wireless industry veterans to senior management roles as it prepares for the make-or-break launch of its next-generation BlackBerry 10 smartphones later this year.
Frank Boulben, most recently in charge of marketing and sales for US telecom start-up LightSquared, takes over as marketing chief, charged with the task of reinventing the tarnished BlackBerry brand as RIM prepares to introduce the new devices.
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