RIM fills long-vacant chief marketing job

  • Technology Premium
  • Wednesday, 09 May 2012

TORONTO: Research In Motion Ltd (RIM) named a pair of wireless industry veterans to senior management roles as it prepares for the make-or-break launch of its next-generation BlackBerry 10 smartphones later this year.

Frank Boulben, most recently in charge of marketing and sales for US telecom start-up LightSquared, takes over as marketing chief, charged with the task of reinventing the tarnished BlackBerry brand as RIM prepares to introduce the new devices.

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