bbasiaonline
PETALING JAYA: Research in Motion’s global launch of new Blackberry models in Jakarta, Indonesia, was elaborate. It involved a big stage, traditional dancers and a custom-made batik pattern incorporating the BlackBerry logo. In fact, the batik print was the central theme for the whole extravaganza; the material was draped around the venue and decorated the invitation cards.
To add to the festivities, the new Blackberrys were handed out to all the guests and journalists at the launch. Plus, the first 1,000 people to buy the new smartphones — Bold 9790 and Curve 9380 — when they hit the Indonesian market got them at half price.
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