FILE PHOTO: Tennis - Official Presentation of ATP Team Competition - The O2, London, Britain - November 15, 2018 Tennis Australia CEO, Craig Tiley during a press conference Action Images via Reuters/Andrew Couldridge
MELBOURNE (Reuters) - Long lines to enter stadiums and queuing for food and drink will fade away as live sports and entertainment events around the world emerge from the pandemic, Australia's top tennis boss said.
Two days into hosting one of the first major global sports events to host crowds and international athletes since the coronavirus outbreak, Craig Tiley told Reuters at the Australian Open that premium experiences for fans in the future were going to be all about safety and merging digital experiences with real life entertainment.
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