Asian millionaires chase Premiership dreams

HONG KONG: Wealthy Asian businessmen are competing to buy top-flight English football clubs, attracted by the irresistible combination of profit and sporting glory. 

Thaksin Shinawatra, a billionaire football fanatic who was Thai prime minister until ousted by the military last year, now owns 66% of Manchester City and looks close to completing a takeover. 

And directors at promoted Premiership side Birmingham City have recently agreed to sell 30% of their shares to Hong Kong tycoon Carson Yeung, despite reported interest from Indian steel magnate Lakshmi Mittal. 

Industry experts say the trend is likely to continue as English football becomes ever more popular among Asia’s vast and increasingly wealthy population – bringing with it the promise of booming income from TV rights and merchandise. 

“Asian businessmen want to own English football teams because they see Asia, particularly India and China, as the biggest developing market for the Premiership,” said Philip Long, football specialist at London accountancy firm PKF. 

“The worldwide love of football is focused at the moment on the English game, and the Asian fan base is well-established and growing fast.” 

But Long warns that Asian investors are not just signing another business deal when they buy into the Premiership. 

“Anyone investing in football is making a partly rational, partly romantic decision. That can be a dangerous mix,” he said. 

“It is a different type of investment to any other. 

“Undoubtedly these businessmen know it is a sector that involves a great deal of publicity, and perhaps that’s what they want. But when you buy a football club, you are taking on many responsibilities. 

“During a losing streak, you must expect to have thousands of people chanting abuse at you. 

“Fans can be very fickle and their financial investment in the club is probably limited to their season ticket, even if they have a huge emotional investment.” 

Several clubs are on tour in Asia this month to boost their support in the region, with Manchester United, Liverpool, Portsmouth and Fulham all playing fixtures. 

The visitors exemplify the changing face of Premiership boardrooms with Manchester United and Liverpool owned by American tycoons and Portsmouth and Fulham bought up by magnates from Russia and Egypt respectively. – AFP  

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