Formula One drivers start the Russian F1 Grand Prix in Sochi, Russia, October 11, 2015. REUTERS/Grigory Dukor/File Photo
LONDON (Reuters) - Liberty Media's takeover of Formula One promises a long-term strategy for the cash-rich sport with a sharper focus on new media markets and another attempt to expand in North America.
The deal, valued at $8 billion including debt, gives an American media and telecoms business effective control of a sport rather than the more customary situation of such companies paying up to buy rights to screen live events.
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