FILE PHOTO: Kenyan Eliud Kipchoge reacts after crossing the finish line during an attempt to break the two-hour marathon barrier at the Monza circuit in Italy, May 6, 2017. REUTERS/Alessandro Garofalo/File Photo
(Reuters) - A controversy over Nike's hyper-advanced Vaporfly shoes that some say give runners an unfair advantage could boost sales, especially among amateurs hoping for more spring in their step who would not be affected by any ban.
"Controversy is good for sales," said Matt Powell, senior sports industry adviser at NPD Group. "Nike has not made a lot of pairs here, so (there is) no real financial impact. Amateur runners can still run in these shoes."
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