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Swiss watchmakers are diving further into the unproven smartwatch market, with Montblanc, TAG Heuer and Tissot seeking to attract younger shoppers with a technology the industry largely snubbed until consumers began turning away from traditional timepieces.
When the master watchmakers of the MB&F workshop in Geneva, Switzerland work on their creations, time itself plays little part. Last year the company made just 245 timepieces.
Swatch Group AG said it’s developing an alternative to the iOS and Android operating systems for smartwatches as Switzerland’s largest maker of timepieces vies with Silicon Valley for control of consumers’ wrists.
Buying a second-hand luxury watch on eBay should get easier next year as the company gets better at checking that only genuine timepieces are sold on the online platform.
A boom in online luxury goods sales is finally convincing high-end watchmakers, long sceptical that customers would pay thousands to buy intricate timepieces on the web, to step up their investments in e-commerce.
The United States overtook Hong Kong as the No.1 market for Swiss watch exports in July as cash-strapped watch retailers in Hong Kong held back from ordering new timepieces.
Luxury jeweller Cartier said it doesn’t intend to climb on the smartwatch bandwagon, viewing none of the high-tech gadgets equal to the traditional timepieces the 168 year-old company makes.
The latest model in Casio's expanding G-Shock range of digital timepieces with above average intelligence features will come complete with SoundHound music recognition.
Watches that connect to your smartphone or even a satellite to ensure perfect time, regardless of where you are in the world, or alert you if you leave your phone behind?