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PETALING JAYA: The sponsorship of Liverpool Football Club has reaped rewards far greater than earlier estimated, with the deal helping Standard Chartered Bank (StanChart) tap a new group of customers, said the head of the bank's corporate affairs.
LONDON: John Henry's cigar-chomping celebrations after Boston's World Series victory in 2007 figured prominently in British newspapers Thursday after the Red Sox owner emerged as the prospective new owner of Liverpool football club.
LONDON: The legal battle to force Liverpool's American owners to sell to the Boston Red Sox owners reaches London's High Court on Tuesday, while a Singaporean billionaire waits in the wings ready to announce an improved bid.hr noshade size=-1 width=50%>
EVERY football fan dreams of visiting his or her favourite team’s home turf – let alone play on it. For more than 20 Liverpool FC fans worldwide, that dream comes true as they become part of the Malaysia Airlines MH Global team for a once in a lifetime experience to play at Anfield alongside LFC Legends Robbie Fowler and Gary McAllister.
THE playbook for making sports teams more valuable is, in theory, quite straightforward: Invest adequately in the playing squad, improve commercial revenue with better stadiums and expanded merchandising, and bank on broadcasting rights becoming more expensive