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(Reuters) - Athletics must embrace innovation and respond to social,
BATH(Reuters) - When Great Britain set out an ambitious plan in 2002 to develop a fruitful bobsleigh and skeleton program with the aim of winning Olympic medals, many would have, in the words of the team's head of performance Danny Holdcroft, laughed at the idea.
LONDON (Reuters) - Squash chiefs have long held a desire for the sport to be a part of the Olympic Games and thanks to innovations in technology, their dream may be closer to becoming a reality.
CAPE TOWN (Reuters) - Ireland's canny planning and out-of-the-box tactics paid dividends in Dublin two years ago when they beat South Africa but their coach Joe Schmidt played down the prospect of more surprises when the two countries meet at Newlands on Saturday.
SYDNEY (Reuters) - Former Australia cricketer Bryce McGain wore a new, safety-conscious helmet for a series of televised one-day matches a few years ago - and quickly found himself the butt of commentator and player jibes.
MALLORCA, Spain (Reuters) - Years of scepticism towards scientific and technological innovation have been wiped out recently as cycling has been recovering from major drugs scandals, according to former professional rider and now team manager Jonathan Vaughters.
MADRID (Reuters) - Not satisfied with the uproar his blue clay courts have created at this year's Madrid Open, unrepentant tennis promoter Ion Tiriac is itching to unleash his next innovation on the world's top players - psychedelic balls.
LONDON (Reuters) - Fans of Liverpool and Manchester City are set to watch this season's Premier League title race from "inside the game", even through the eyes of Sergio Aguero or Mohamed Salah, thanks to the latest in broadcasting innovation.
SYDNEY (Reuters) - Flushed with the success of the inaugural day-night test match, Cricket Australia has further embraced the innovation by scheduling another pink ball round of four-day Sheffield Shield matches for mid-February.