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Consumer revenge-spending anticipated from the second half
PETALING JAYA: Astro Malaysia Holdings Bhd posted a 23% quarter-on-quarter jump in net profit to RM165mil for the third quarter ended Oct 31,2020, mainly due to lower merchandise costs and licence, copyright and royalty fees, and lower net finance costs, offset by higher tax expenses.
KUALA LUMPUR: Astro Malaysia Holdings Bhd said advertising spending has rebounded, boosting profits in the three-month ended Oct 31.
Double-digit growth seen next year on improving economy
Plan may involve shifting of ad spend to relevant mediums
SINGAPORE: The popular and iconic Geylang Serai Ramadan Bazaar, which the People’s Association (PA) organises, will not be returning this year, in the light of the coronavirus situation and the need to practise social distancing in public venues.
PETALING JAYA: The coronavirus (Covid-19) outbreak, which has now been declared a pandemic by the World Health Organisation (WHO), could take a hit on advertising expenditure (adex) but brands which maintain or increase their spending may reap a stronger presence over the long term.
PETALING JAYA: The outdoor advertising or out-of-home (OOH) market at large is expected to remain buoyant despite a shrinking advertising expenditure (adex) with the slowing economy as marketers take a cautious stance and adopt a wait-and-see attitude.
Advertisers strive to look for the best combination of platforms
PETALING JAYA: Digital will continue to energise adspend growth in Malaysia and is forecast to grow 17.2%, reaching US$522mil and 37.7% share of total market spend this year, according to the latest global forecast by Dentsu Aegis Network.