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PETALING JAYA: Digital will continue to energise adspend growth in Malaysia and is forecast to grow 17.2%, reaching US$522mil and 37.7% share of total market spend this year, according to the latest global forecast by Dentsu Aegis Network.
PETALING JAYA: The pressure in the advertising scene remains with advertising expenditure (adex) expected to decline this year although it may take a breather with the uptick of 1% to 2% in adex growth next year.
PETALING JAYA: The out-of-home (OOH) advertising segment, which is projected to grow by about 5% this year, could see some consolidation over the next three to five years with the entry of more foreign outdoor advertising companies.
PETALING JAYA: The outlook of the advertising industry for the second half of the year looks challenging as in the first half.
They remain the fundamental issues in the ad and media space.
Media agencies: Digital and traditional media platforms can complement each other
PETALING JAYA: An off-market transaction of 18.75 million shares, or a 11% stake, in Tatt Giap Group Bhd was crossed yesterday morning at 31 sen.
OUTDOOR advertising, which is one of the oldest advertising platforms, is still drawing advertisers’ attention at a time when online ads are fast eating into the market share of other advertising platforms.
PETALING JAYA: THE Outdoor Advertising Association of Malaysia (OAAM) has pledged to build and promote a sustainable industry towards achieving national growth.
THE Pakatan Harapan government has got the advertising fraternity rousing with its recent measures, some of which are embodied in its manifesto.