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PETALING JAYA: In a lighting-fast move, MARKETING magazine in collaboration with out-of-home (OOH) digital company Visual Retale Sdn Bhd are running a campaign to keep people off the streets amid the coronavirus (Covid-19) outbreak.
PETALING JAYA: Mediums that cannot be accessed from home are already feeling the impact of the coronavirus (Covid-19), according to Magna Malaysia chief investment officer Audrey Chong.
PETALING JAYA: The outdoor advertising or out-of-home (OOH) market at large is expected to remain buoyant despite a shrinking advertising expenditure (adex) with the slowing economy as marketers take a cautious stance and adopt a wait-and-see attitude.
PETALING JAYA: Digital will continue to energise adspend growth in Malaysia and is forecast to grow 17.2%, reaching US$522mil and 37.7% share of total market spend this year, according to the latest global forecast by Dentsu Aegis Network.
PETALING JAYA: The pressure in the advertising scene remains with advertising expenditure (adex) expected to decline this year although it may take a breather with the uptick of 1% to 2% in adex growth next year.
PETALING JAYA: The out-of-home (OOH) advertising segment, which is projected to grow by about 5% this year, could see some consolidation over the next three to five years with the entry of more foreign outdoor advertising companies.