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Advertising sector to remain challenging in H2

PETALING JAYA: The outlook of the advertising industry for the second half of the year looks challenging as in the first half.

Talent shortage and price wars

They remain the fundamental issues in the ad and media space.

Getting the right mix

Media agencies: Digital and traditional media platforms can complement each other

New major shareholders emerge in Tatt Giap

PETALING JAYA: An off-market transaction of 18.75 million shares, or a 11% stake, in Tatt Giap Group Bhd was crossed yesterday morning at 31 sen.

The uptrend of outdoor advertising

OUTDOOR advertising, which is one of the oldest advertising platforms, is still drawing advertisers’ attention at a time when online ads are fast eating into the market share of other advertising platforms.

Upholding the outdoor advertising industry’s standards

PETALING JAYA: THE Outdoor Advertising Association of Malaysia (OAAM) has pledged to build and promote a sustainable industry towards achieving national growth.

Working hand in hand for the industry

THE Pakatan Harapan government has got the advertising fraternity rousing with its recent measures, some of which are embodied in its manifesto.