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Andreas is Star Media Group’s new CEO

PETALING JAYA: Seasoned ad man Andreas Vogiatzakis (pic) has been appointed the new Star Media Group Bhd CEO, and will assume the role starting Aug 13.


Google and Mastercard cut a secret ad deal to track retail sales

For the past year, select Google advertisers have had access to a potent new tool to track whether the ads they ran online led to a sale at a physical store in the US. That insight came thanks in part to a stockpile of Mastercard transactions that Google paid for.


Yap elected as MSA president for second term

THE Media Specialists Association (MSA) has announced Yap Chee Weng, CEO of Dentsu X (Malaysia), as president and Cindy Chia, managing director of Mindshare Malaysia, as its newly elected vice-president.


Serm, Drew re-elected MDA president and vice-president

THE Malaysian Digital Association (MDA) has re-elected Serm Teck Choon, Malaysia country head of CtrlShift, and Nick Drew, head of agency of Google Malaysia, as the president and vice-president at the association’s recent AGM.


Mixed bag of tricks at the clubs

Plenty of action on the dancefloor as the DJs get their groove on at the decks.


OMD named most creative media agency for the 11th time

FOR the 11th consecutive time, Omnicom Media Group (OMG) agency OMD Worldwide has been named the world’s most creative media agency network by the Gunn Report for Media, maintaining its leadership position in the industry.


Alphaville's effervescent debut still soars

German group Alphaville’s first album, Forever Young, still stands tall as an all-time synth pop classic.


Dentsu bags 2 Agency of the Year awards and 9 MARKies

THREE agencies captured major awards at the recent Advertising + Marketing Magazine’s 7th Annual Agency of the Year Awards 2016. Dentsu Aegis Network walked away with a total of 11 metals – two Agency of the Year awards and nine MARKies wins, making it the agency network with the most MARKies won at the recent Advertising + Marketing Magazine’s awards.


Carat wins four-in-a-row, Leo Burnett bags third gold award

SEVERAL leading agencies from Malaysia displayed their mettle by clinching top awards at the recent Campaign Asia-Pacific 2015 Agency of the Year Awards held in Singapore.


Mindshare Malaysia bags DiGi media account

MINDSHARE, the global media agency network part of WPP Group, has been appointed as the media agency for DiGi in Malaysia.