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For the past year, select Google advertisers have had access to a potent new tool to track whether the ads they ran online led to a sale at a physical store in the US. That insight came thanks in part to a stockpile of Mastercard transactions that Google paid for.
THE Malaysian Digital Association (MDA) has re-elected Serm Teck Choon, Malaysia country head of CtrlShift, and Nick Drew, head of agency of Google Malaysia, as the president and vice-president at the association’s recent AGM.
FOR the 11th consecutive time, Omnicom Media Group (OMG) agency OMD Worldwide has been named the world’s most creative media agency network by the Gunn Report for Media, maintaining its leadership position in the industry.
German group Alphaville’s first album, Forever Young, still stands tall as an all-time synth pop classic.
THREE agencies captured major awards at the recent Advertising + Marketing Magazine’s 7th Annual Agency of the Year Awards 2016. Dentsu Aegis Network walked away with a total of 11 metals – two Agency of the Year awards and nine MARKies wins, making it the agency network with the most MARKies won at the recent Advertising + Marketing Magazine’s awards.
SEVERAL leading agencies from Malaysia displayed their mettle by clinching top awards at the recent Campaign Asia-Pacific 2015 Agency of the Year Awards held in Singapore.