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From an online to a real-world store
Website Najjah.com caters to the Muslimah fashionitas out there. It sells tudungs, hijabs and shawls, as well as blouses and other tops designed by Malaysians Farah Adeeba and Nurul Azwin who is affectionally known as Awin.
Made By Malaysia, Loved By The World
Two decades ago it would have been virtually impossible for a regular Malaysian to create a product and then sell it to someone from across the globe. Most foreigners after all probably wouldn’t have been able to point to Malaysia on a map anyway, let alone know anything about its skilled craftsmen and artisans.
Rural folk ring in the profits with their mobiles
Rural folks harness the power of social media to sell everything from herbal soap to frozen food.