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GUINNESS Anchor Bhd expects I>Anchor Smooth/I>, the repackaged and improved I>Anchor Beer,/Ito boost the brand#039;s share in the local malt and liquor market to 6%-7% within five years from the current 2%-4%.
WHAT is Guinness Anchor Bhd (GAB) to do when market growth for brewery is expected to be flat?
GUINNESS Anchor Bhd is confident of boosting its 80% share of the local stout market to 90% in three years with aggressive marketing campaigns and product promotions.