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To brand or not to brand

GREETINGS, folks, and no, the title of this week’s article is no Shakespearean soliloquy. No sirree.


Questioning DBKL’s move on KLites

THE media has reported that two former mayors – Tan Sri Ahmad Fuad Ismail and Tan Sri Elyas Omar – have questioned the Kuala Lumpur City Hall (DBKL) on its proposed assessment rate hike.


Flourishing SMEs in the kampung They seek to take their businesses to greater heights post-GE

JUST as I was about to go to bed last Sunday night, I got a phone call at 1.30am, saying that about 200 supporters of one political party were ready to jump ship and if I was interested in the story.


Prokhas plans marketing blitz for Menara 238

PETALING JAYA: After having been vacant for more than a decade since its completion in 1999, Marinara, now known as Menara 238 Kuala Lumpur, will kick off its advertising and marketing blitz starting next month amid a challenging office space rental market.


Fitness First plans world-class loyalty programme

Fitness First Malaysia admits it is harder to bring in new members currently due to the cautious spending pattern in the country. However, the company has prepared itself for the situation and plans to launch a world-class loyalty programme in May.


Re-launches will boost Dutch Lady

Prospects of Dutch Lady Milk Industries Bhd remain positive due to growth catalysts such as re-launching of key products and the introduction of new products this year, CIMB Securities said.


Consumer banking business to contribute more to Bank Muamalat

BANK Muamalat Malaysia Bhd expects revenue contribution from its consumer banking business to grow to 50% by the end of next year from 45% currently, chief operating officer Datuk Abdul Manap Abd Wahab said.


Dutch Lady unveils milk-based iced latte

DUTCH Lady Milk Industries Bhd will spend more than RM1mil in advertising and promotions (AP) until the end of this year for its new I>Dutch Lady/II>Iced Latte/I>.


GIVC targets 500,000 new users

DISCOUNT call provider, GI Link Voicecom Services Sdn Bhd (GIVC), has targeted 500,000 new users this year for its pre-paid miss call/call back service, I>MURAH/I>, which could provide savings of up to 90% on overseas calls.