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As China's middle class develops its taste for imported food and drink, fresh produce suppliers in New Zealand and Australia are topping up nature's bounty with anti-counterfeiting technology in a bid to protect their growing business from fakes.
Australian retailers and manufacturers are rejigging their business models and reviewing strategies to sell goods into China amid confusion over a threatened government crackdown on e-commerce platforms.
In 2013, student Na Wang began shipping fish oil capsules to China from Sydney to help pay the rent. Now, she's in business, part of a growing army of Chinese shopping agents sending Australian food and diet pills home to feed rampant demand.