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Reviews on management books compiled by Alvin Tay including on SIX Sigma one of the hottest topics in today's manufacturing circles.
DO THEY or don#8217;t they? The question was perhaps an inevitable one, and there are few more eminently suited to answering it. #8220;Yes, they do,#8221; replied Nick Wallwork, editor (Asia) of publishing house John Wiley Sons, without hesitation. #8220;People judge a book by its cover.#8221;
AUTHORS Sunny T.H. Goh and Khoo Kheng-Hor set out with the idea of providing their readers unconventional marketing ap- proaches and a different viewpoint of strategic marketing by capitalising on their business experience and academic training.
FABER Medi-Serve Sdn Bhd managing director Tajul Azwa Bani Hashim is what he is today thanks to his parents.
IN I>Marketing Moves #150; A New Approach to Profits, Growth, and Renewal/I>, (Harvard Business School Press), marketing guru Professor Philip Kotler, Dipak C. Jain and Suvit Maesincee tackle the Internet, globalisation, and hyper-competition and demonstrate how these three elements are dramatically reshaping markets and changing conventional processes.
WELL-KNOWN for his books, seminars and workshops on the application of Sun Tzu#039;s art of war in contemporary management, Khoo Keng-Hor has, with co-author Sunny T.H. Goh, written another book on the application of strategies of ancient Chinese strategists. The book is I>Hitch-a-Ride on The Three Kingdoms #150; Learning From Ancient Chinese Strategists /I>(Pearson/Prentice Hall).