How to influence buyers

Effective way to reach out to the younger generation

Cautiously optimistic

PETALING JAYA: The advertising outlook for the second half of the year remains challenging despite the economy gaining momentum.

More branding activities on the cards

Economic recovery to catalyse investments

4As offers ‘Effie Masterclass 2022’ training course

Marketers to gain from 4As latest course

PETALING JAYA: The Association of Accredited Advertising Agents Malaysia (4As) will offer a training course “Inspiring Great Work and Better Value from Your Agency” to marketers in an eight-hour series conducted online in two parts.

4As launches initiatives, asks agencies to commit

PETALING JAYA: The Association of Accredited Advertising Agents Malaysia (4As) is launching a series of initiatives for the advertising industry to address diversity, equity and inclusion (DEI) in the workplace and in its work product.

Dairy company moo-ved by vote of confidence

HOME-grown dairy manufacturer Farm Fresh has scored two big wins at the Putra Brand Awards 2021.

Drinking in the glory of success

CARLSBERG Malaysia has bagged three accolades at this year’s Putra Brand Awards, a testament to the brewer’s commitment in offering quality brews and engaging brands to Malaysian consumers of beer, cider and stout.

Malaysia Effie Awards invites senior practitioners to join its judging panels

PETALING JAYA: In the lead up to its 14th edition, the Malaysia Effie Awards is announcing, for the first time, an open invitation to senior Malaysia-based marketing and advertising practitioners to form its judging panels.

Putra Brand gives more awards this year

eCommerce segment included to reflect growing trend