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4As addresses workplace mental health awareness
PETALING JAYA: The Association of Accredited Advertising Agents of Malaysia (4As) is presenting “The Untold Truth about Mental Health in the Workplace” on Monday (February 24) at the Dana 1 Commercial Centre in Petaling Jaya.
Agencies need to innovate to attract talent
PETALING JAYA: To attract talent and boost creativity in the competitive ad industry, agencies, among others, need to show the impact of their work on clients and to the society at large.
Stop the brain drain in advertising
PETALING JAYA: Amid the massive brain drain and price undercutting in the advertising industry, the competitive sector is facing a talent crunch.
How effective is influencer marketing?
PETALING JAYA: With two-thirds of the population on the Internet and social media gaining stronger ground in the country, influencer marketing is one of the avenues employed by marketers to deepen their brand presence and to boost bottom lines.
Foon Yew High School students excel in UEC exam
JOHOR BARU: The largest independent Chinese high school in Malaysia, Foon Yew High School in Johor Baru has once again produced excellent results with more than 30 of its candidates achieving straight As in the Unified Examination Certificate (UEC).JOHOR BARU: The largest independent Chinese high school in Malaysia, Foon Yew High School in Johor Baru has once again produced excellent results with more than 30 of its candidates achieving straight As in the Unified Examination Certificate (UEC).
Let’s come together in 2020
FROM TAN SRI MICHAEL YEOH , President, Kingsley Strategic Institute for Asia Pacific Patron, YMCA KL
Top honours at the Malaysia Effie Awards 2019
KUALA LUMPUR: The recent 12th edition of the Malaysia Effie Awards saw Leo Burnett Advertising named as “Agency of the Year” while Maxis was named “Brand of the Year”.
Hard work pays off
SJK (C) Puay Chai pupil Haireshwaran Puwaneswaran, 12, scored As in both Chinese papers as well as five other subjects in the recent Ujian Pencapaian Sekolah Rendah (UPSR).
Free food for pupils who scored 4As to 6As in UPSR
RESTAURANT manager Che Suriyati Che Masor (who is known as Che Sue D’Mara), (second right) looks at the Ujian Pencapaian Sekolah Rendah (UPSR) result slip of SK Sri Melor, Kota Baru pupil Putri Aleesya Afrizam (right) to see if she qualifies for a free meal at her shop in Melor.
Call for GLCs to stop tender fee requirement
PETALING JAYA: Over the last 18 months, the Association of Accredited Advertising Agents Malaysia (4As) has noted that several large government-linked companies (GLCs) have been demanding tender fees from agencies at the request for information (RFI) or request for proposals (RFP) stage.